HealthConnect One (“HealthConnect One,” “we,” or “us”) is committed to protecting your privacy and security. We want you to understand how we collect and use information from our website (the “Site”) and in connection with the informational resources, support, and doula match features we provide (collectively with the Site, the “Service”). We respect your right to privacy when you use our Services, communicate with us electronically, and otherwise provide us with your Personal Information. We have developed this Privacy Policy to inform you of how we handle the Personal Information you provide us.

By using the Services, you agree to the terms of this Privacy Policy and the Terms of Use linked at the bottom of any page of the Site. Whenever you submit information to the Site, whether through a computer or mobile device, or otherwise provide your Personal Information to us, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information We Collect

“Personal Information” refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.

The Personal Information we collect about you depends on your relationship with us. We may collect Personal Information directly from individuals (e.g., when you sign up for our newsletter, submit a contact or intake form, or use our doula match service), through our communications, indirectly via tracking technologies on our Site, or from third parties that provide your information with your authorization or otherwise on your behalf. Specifically:

Information You Provide Directly. When you contact us through our Site, complete a contact form, sign up for our newsletter, submit an intake form, or otherwise communicate with us, you may provide us with Personal Information including your full name, mailing address, email address, telephone number, date of birth, and any other information you choose to include in your correspondence or submissions.

Our Site also uses donation forms from donors to support our work.  We may collect the donor’s contact information, such as name, billing address, and email address.  We may also collect contact information so that we can send acknowledgments, donation receipt letters, and information about HealthConnect One.  Users may opt out of receiving future mailings (see Your Privacy Rights below).  HealthConnect One partners with Network for Good to securely process online payments, including credit card information that is collected.  These transactions are subject to Network for Good’s Privacy, Security & Disclosure Statement.

Information Collected Through Communications. We may collect and retain the contents of emails, telephone call logs, voicemail messages, online chat transcripts, text messages, and any other communications between you and HealthConnect One. These communications may contain Personal Information that you voluntarily disclose.

Information Collected Automatically. When you visit our Site, certain information may be collected automatically through cookies, web beacons, server logs, and similar technologies. This information may include your Internet Protocol (IP) address, browser type and version, operating system, referring website URL, pages visited on our website, date and time of your visit, time spent on individual pages, and general geographic location derived from your IP address.

Information From Third-Party Sources. If you provide us Personal Information relating to other individuals, you warrant that you have the authority to do so, and where required, have obtained the necessary consent, and acknowledge that it may be used in accordance with this Privacy Policy.

Information Collected Through Meta Lead Forms.  When you submit a lead form on Facebook or Instagram: (i) Meta collects and transmits your information to us according to Meta’s Privacy Policy; (ii) We receive and store your lead form responses in our customer relationship management systems; (iii) We use this information to follow up on your inquiry and provide requested information; and (iv) Your submission may also be tracked by our Meta Pixel for advertising optimization.

HealthConnect One does not knowingly collect sensitive personal information or reproductive health data through this website or its services, including information related to pregnancy, birth, breastfeeding, doula services, or other reproductive health care. Please do not submit any sensitive personal information or reproductive health data through any form, email, message, communication, or other channel available on or through this website. If you believe you have inadvertently submitted this type of information to HealthConnect One, please contact us immediately so that we can address it. If HealthConnect One learns that it has inadvertently collected sensitive personal information or reproductive health data, HealthConnect One will delete that information immediately.

Doula Match Service

Our Site offers a doula match feature that allows you to search for a doula using filters such as location, services, and preferences. The doula match feature doesn’t retain the search criteria you enter or the results you view, and we don’t use it to build a profile about you. It doesn’t collect or retain sensitive personal information or reproductive health data. Please do not submit this type of information through the matching tool itself. If you choose to contact a doula, you do so directly and independently, off of our Site, and any information you share with a doula is governed by that doula’s own privacy practices, not this Privacy Policy.

Online Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our Site.

What Are Cookies? Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your preferences and browsing activity.

Types of Cookies We Use. We use the following types of cookies on our Site. Strictly necessary cookies are essential for the operation of our Site and enable basic functions such as page navigation and access to secure areas. Performance and analytics cookies collect information about how visitors use our Site, including which pages are visited most often, how long visitors spend on each page, and whether visitors encounter error messages. We use this information to improve the performance and design of our website. Functional cookies allow our website to remember choices you make, such as your preferred language or region, and provide enhanced, more personalized features. We may use third-party analytics services, such as Google Analytics, that use cookies and similar technologies to collect and analyze website usage data on our behalf, including:

• Google Analytics & Google Tag Manager. We use Google Analytics (with demographics features enabled) and Google Tag Manager to:
• Understand website traffic patterns and user behavior in aggregate
• Measure the effectiveness of our content and outreach
• Gather demographic information that cannot identify individual users

You can opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout.

• Meta Pixel (Facebook Pixel). We use Meta’s tracking pixel to:
• Measure the effectiveness of our Facebook and Instagram advertising
• Create custom audiences for future advertising campaigns
• Track conversions and user interactions across Meta platforms
• Deliver personalized advertising experiences

The Meta Pixel is subject to Meta’s Privacy Policy (https://www.facebook.com/policy.php). You can manage your ad preferences and opt out through your Facebook Ad Preferences settings.

• Roku Pixel. We use Roku’s tracking pixel to:
• Measure the effectiveness of streaming TV advertising campaigns
• Understand how users interact with our content across different platforms
• Optimize our advertising spend and targeting
• Vimeo. We embed videos from Vimeo on our website. When you interact with these videos, Vimeo may collect information about your viewing behavior according to Vimeo’s Privacy Policy (https://vimeo.com/privacy).

Managing Your Cookie Preferences. Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, block third-party cookies, or alert you when a cookie is being set. Please note that disabling cookies may affect the functionality of our website and your ability to use certain features. For more information about managing cookies in your browser, consult your browser’s help documentation. You can also manage ad preferences directly with Google, Meta, and Roku.

Do Not Track Signals. Some web browsers transmit “Do Not Track” signals to websites. There is currently no universally accepted standard for how websites should respond to these signals. At this time, our website does not respond to “Do Not Track” signals, but we will continue to monitor developments in this area.

Information Use

We process Personal Information for a variety of purposes, including to:

• Respond to your questions and communicate with you;
• Solicit feedback;
• Operate, manage, and run our business and maintain records;
• Provide, develop, improve, and maintain our Services;
• Collect and analyze information about characteristics and behavior of visitors to our Site;
• Detect and prevent fraud and perform identity verification;
• Perform accounting, audit, and other internal functions, such as internal investigations;
• Comply with laws, regulations, legal processes, and internal policies;
• Exercise and defend our legal claims; and
• For any other purpose you may agree to at or before the time your Personal Information is collected.

We may also aggregate and/or anonymize Personal Information and analyze that data for statistical, research, or any other purposes permitted by law.

Information Disclosure

Service Providers and Vendors. We may share Personal Information with third-party service providers who perform functions on our behalf, including website hosting providers, information technology support, email service providers, cloud storage providers, analytics providers, and email marketing platforms. We require our service providers to use Personal Information only for the purposes of providing services to HealthConnect One and to maintain appropriate confidentiality and security measures.

Program Partners. We may share your information with local doula programs and organizations (if you specifically request to be connected to services in your area) and training partners and community organizations.

Advertising Partners.  Meta, Google, and Roku receive hashed or aggregated data to optimize advertising campaigns and measure effectiveness.  We also use custom audience creation, using hashed email addresses or similar identifiers.

Legal and Regulatory Disclosures. We may disclose Personal Information when required to do so by law, regulation, court order, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, or to respond to a government investigation.

Business Transfers. In the event of a merger, acquisition, reorganization, dissolution, or similar transaction involving HealthConnect One, Personal Information may be transferred as part of that transaction, subject to applicable law.

Your Privacy Rights

Under applicable state and federal law, you may have certain rights with respect to your Personal Information.

Access and Correction. You may request access to the Personal Information we hold about you and ask that we correct any inaccuracies.

Deletion. You may request that we delete Personal Information we have collected from you. We will comply with such requests to the extent permitted by law, subject to our record retention obligations and any need to retain information to comply with legal requirements or to establish, exercise, or defend legal claims.

Cookie Preferences. You may manage your cookie preferences as described in this Privacy Policy.

Opt-Out of Sale or Sharing. We do not sell your Personal Information. We share limited data with advertising partners as described under Advertising Partners above, which may constitute sharing for cross-context behavioral advertising under some state laws. You may opt out of this sharing by Cookie Preferences, or by managing your ad preferences directly with Meta, Google, and Roku as described under Online Tracking Technologies.

Authorized Agents. You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization and may ask you to verify your identity directly with us.

Non-Discrimination. We will not discriminate or retaliate against you for exercising any of your privacy rights, including by denying you services or providing a different level or quality of service.

Appeals. If we decline to act on your request, you may appeal our decision by contacting us using the information provided below. If your appeal is unsuccessful, you may have the right to contact your state attorney general or other applicable regulator.

To exercise any of these rights, please contact us using the information provided below. We may need to verify your identity before responding to your request. We will respond to verified requests within the time frame required by applicable law (generally within 45 days, subject to any extension permitted by law).

Information About Children

The Site is intended for adults and is not directed to children under the age of 13. We do not knowingly collect Personal Information from children under 13. If you believe that we have unintentionally collected Personal Information from a child under 13, please contact us using the information provided below, and we will take appropriate steps to delete it.

Security

HealthConnect One takes reasonable steps to protect Personal Information as you transmit it to our Site and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should know and consider that no Internet or mobile device transmission, including text messages, is ever completely secure or error-free. As a result, while we strive to protect your Personal Information, we cannot guarantee that it will be 100% secure. Your transmission of your information to our Site thus is done entirely at your own risk.

Retention of Personal Information

We retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, and to protect our legitimate interests.

We retain Personal Information collected through newsletter sign-ups, contact and intake forms, and other communications for as long as necessary to respond to your inquiries, provide the resources and communications you request, and comply with applicable law. When Personal Information is no longer needed, we take reasonable steps to securely delete or de-identify it.

If you no longer wish to receive communications from us, you may unsubscribe at any time using the link in our emails or by contacting us as described below. You may also request deletion of your information as described above.

Links to Other Websites

The Site may contain links or references to other websites to which this Privacy Policy does not apply. We encourage you to read the Privacy Policy of every website you visit.

Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, applicable law, or regulatory guidance. When we make material changes to this Privacy Policy, we will update the “Effective Date” at the top of this page and post the revised policy on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your Personal Information.

Your continued use of our Services following the posting of a revised Privacy Policy constitutes your acceptance of the revised Privacy Policy. If we make material changes that affect how we handle Personal Information we have already collected, we will make reasonable efforts to notify affected users directly, such as by email where we have your contact information.

How to Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our information protection practices, please contact us as follows:

227 West Monroe Street, 21st Floor, Chicago, IL 60606

[email protected]